Main Events

Three steps for a huge sale!

Step 1 – Direct Mail

  • The most cost effective method of successful promotion
  • Personalised invitation only sales
  • Combining our most up to date databases with your customers
  • Designing an individualised, powerful mail piece
  • Full management and co-ordination (folding, inserting, sealing, distribution)
  • Envelopes and postage
Step 2 – Business Set-up

  • Cloaking premises in hessian (creating mystique and curiosity)
  • Ideal stock mixes and pricing
  • Sale entrance, registration and exit ideas
  • Showroom and yard set up
  • Provision of Cash Cube, for excitement, involvement and something extra
  • Technical support (PA, lighting, staging, BBQ’s, marquees)
  • Sundry dressing of site (bunting, balloons, signage)
  • Materials, resources, full set-up
Step 3 – The Main Event

  • Total Event Management
  • Company checklists, staffing, aftermarket and F&I strategies, maximising grosses, eliminating fall-overs, Sales & Support staff briefings and training
  • Running the sale – organization, motivation of staff, spruiking, selling and closing support
  • Trained, specialist staff in sales, aftermarket sales, registration and hosting of customers
  • After-sale review – de-briefing with full statistics of attendance, amount of sales, Aftermarket, F&I
  • Provision of sample letter, telephone script and other follow up procedures

Comments are closed.